3 days · Tokyo

3-Day Product Launch in Tokyo

This 3-day program stages a product launch or customer event in Toranomon and Azabudai Hills, Tokyo's new business district 25 minutes from Haneda. Keynote and demo zones at Toranomon Hills Forum (up to 792 theater-style), a press conference, dinners spread across TOKYO NODE DINING, Apothéose and the Azabudai Hills tables, then a gala in the Heian Room of The Okura Tokyo. The format works for 100 to 600 guests: clients, press and partners.

Tailor this programme

Tokyo Tower lit up at night, seen from the Azabudai area

Days: 3
Participants: 100 to 600 guests
Cities: Tokyo

Objectives

Present a product to the Japanese and Asian market with staging that matches its ambition
Bring clients, press and partners together in one district, without long transfers
Give journalists and analysts dedicated demo time
Turn the launch into a relationship moment through the dinners and the gala

Participant profile

Technology, luxury, automotive or healthcare companies launching a product in Asia: key accounts, distributors, Japanese journalists and creators, executives flying in from headquarters. Some guests are Tokyo-based and do not stay at the hotel.

Day by day

1
Day 1
Day 1 — Build, arrivals and welcome dinners
- 8:00 am — Technical crews access Toranomon Hills Forum: stage, LED wall, demo zones, live-stream control room; keynote dress rehearsal at 4:00 pm
- International guests met at Haneda (about 25 min by taxi or shuttle), check-in at The Okura Tokyo, Grand Hyatt Tokyo or ANA InterContinental Tokyo depending on group size
- Welcome desk at each hotel: badges, program, event app
- 6:30 pm — Executive and key-account dinner at Apothéose, on the 49th floor of Toranomon Hills Station Tower, or a buyout of TOKYO NODE DINING (70 seated) on the 45th floor
- 7:00 pm — For the other guests, dinners spread across Balcony by 6th, Ochiairo Steakhouse Tokyo and Sushi Azabu in Azabudai Hills, then a shared drink at The Lovers' Lounge
Minato, Tokyo
2
Day 2
Day 2 — Launch keynote and gala evening
- 8:00 am — QR code registration at Toranomon Hills Forum, welcome coffee, cloakroom
- 9:30 am — 75-minute launch keynote with Japanese-English simultaneous interpretation, live-streamed for markets not present
- 11:00 am — Demo zones open: hands-on sessions in small groups with the product teams
- 12:30 pm — Standing lunch in the foyer, or at TOKYO NODE DINING for a smaller group
- 1:30 pm — Press conference in a separate room, followed by one-to-one interviews with spokespeople
- 2:30 pm — Parallel customer sessions: use cases, roadmap, time with the engineers
- 7:00 pm — Gala dinner in the Heian Room of The Okura Tokyo, about 10 minutes on foot: taiko opening, leadership speeches, partner awards and a sake bar
Tokyo
3
Day 3
Day 3 — Press and demo day, departures
- 9:00 am — Demo slots by appointment for journalists, analysts and content creators, with one spokesperson and one interpreter per slot
- 10:00 am — In parallel, business meetings with key accounts in the breakout rooms
- Partner program for guests with free time: a sake tasting led by a sommelier, or a visit of Azabudai Hills and its galleries
- 1:00 pm — Breakdown and handover of the spaces
- Transfers to Haneda from 12:00 pm (about 25 min) or Narita (about 75 min), with a buffer for traffic
三日目 · Minato, Tokyo

Budget

From €2,600 per person, excluding flights

Indicative rate based on 300 guests, 200 of them staying 2 nights in double rooms at 5-star hotels. Included: Toranomon Hills Forum hire for 3 days, basic AV (sound, lighting, projection), simultaneous interpretation, registration, welcome dinners, gala with entertainment, airport transfers, staff. Not included: flights, custom set design, LED wall and live streaming (quoted to brief), guest gifts. Spring and autumn are the busiest seasons; book the venue and gala room 12 to 18 months ahead.

Quick estimate

Participants350

100600

€910,000

i.e. €2,600 per person, excluding flights

Indicative estimate based on the per-person rate shown for this programme. The exact quote follows your brief.

Frequently asked questions

Is Toranomon Hills Forum suitable for 600 people?

Yes. The Forum offers about 3,300 m² of column-free space and up to 792 theater-style, enough for a 600-person keynote plus separate demo zones. Beyond that, we look at Tokyo International Forum or Takanawa Gateway.

How do you handle the Japanese press?

We work with your PR agency or a partner agency in Tokyo: invitations, accreditation, embargo, a bilingual press kit and interpreters for interviews. The press conference runs in a separate room from the keynote to keep a media-friendly format.

Which hotels for a 300-room block?

The Okura Tokyo, 10 minutes on foot from the Forum, usually takes the bulk of the group and the gala. Grand Hyatt Tokyo in Roppongi and ANA InterContinental Tokyo in Akasaka complete the block, under 10 minutes away by car.

How much lead time does a Tokyo launch need?

Allow 9 to 12 months for a 300 to 600-person event, and 12 to 18 months for spring or autumn dates. Restaurants such as Apothéose can only be booked out subject to availability and close on Sundays and Mondays.

Recommended hotels

Ornate lamps of Nihonbashi Bridge at night

Ambience · Tokyo

ConferenceLuxuryMICE

The Okura Tokyo

Tokyo · Toranomon

An icon of Japanese hospitality rebuilt in 2019, The Okura Tokyo has 508 rooms and 19 function rooms, including the 1,968 m² Heian Room (up to 2,300 theater-style). One of the few luxury hotels in Tokyo able to host a large plenary on site.

Rooms: 508
Meeting rooms: 19
Max. capacity: 2,300

Indicative budget · €€€€

ConferenceLuxury

Grand Hyatt Tokyo

Tokyo · Roppongi

A 387-room luxury hotel inside Roppongi Hills, with a 1,000 m² Grand Ballroom (up to 1,200 theater-style) and 15 event spaces with a residential feel. Ideal for upscale conventions, galas and product launches.

Rooms: 387
Meeting rooms: 15
Max. capacity: 1,200

Indicative budget · €€€€

MICEConference

ANA InterContinental Tokyo

Tokyo · Akasaka / Roppongi

An 844-room hotel at the heart of the Akasaka–Roppongi district, next to the Ark Hills complex. The 1,565 m² Prominence Ballroom seats up to 2,000 theater-style, complemented by 37th-floor event spaces and an independent small-meetings center, for 22 spaces in total.

Rooms: 844
Meeting rooms: 22
Max. capacity: 2,000

Indicative budget · €€€

Activities

Tokyo · Kyoto · Osaka · Fukuoka · Okinawa

Taiko team building

An introduction to taiko, the Japanese drum, led by professional players, building in under two hours to a collective performance by the whole group.

90 minutes to 2 hours · 10–300 pax

Tokyo

Sake tasting with a sake sommelier

For this sake tasting in Tokyo, a certified sake sommelier (kikizake-shi) leads the group through six or seven sakes of different styles, explains how they are made and pairs them with small Japanese bites.

About 1.5 hours · 6–60 pax

From ¥15,000 per person

Restaurants

Restaurants · Tokyo →

Raw fish and herbs served in a blue ceramic bowl

5 photos

Modern & rooftop2026 pick

apothéose

Tokyo · Toranomon · アポテオーズ

A French fine-dining restaurant on the 49th floor of Toranomon Hills Station Tower, within TOKYO NODE. Chef Keita Kitamura, who trained for eight years under Yoshihiro Narisawa before leading several Paris kitchens (including ERH, starred in 2019), opened it in 2023 on his return to Japan. His cooking applies French technique to produce sourced directly from growers across Japan, through a single menu adjusted daily.

On request

TOKYO NODE DINING at night, with windows onto Tokyo's towers

5 photos

Modern & rooftopPrivate hire

TOKYO NODE DINING

Tokyo · Toranomon

An all-day restaurant on the 45th floor of Toranomon Hills Station Tower, next to the Arrival Hall of TOKYO NODE, Mori Building's event center. Classic Italian cooking with regional Japanese produce, an open kitchen and a natural wine list; 70 seats, open 11:00 to 22:30.

Groups up to 70 paxLunch: ¥2,800 to ¥5,500 per person

Balcony by 6th dining room lined with tall windows

6 photos

Modern & rooftop

Balcony by 6th

Tokyo · Azabudai

An all-day restaurant on the 3rd floor of Azabudai Hills Tower Plaza, with a planted terrace and an open kitchen. Breakfast, lunch, café service (pancakes and Basque cheesecake carried over from the former 6th by Oriental Hotel), Italian-inspired dinner and a bar until 23:00. Directly connected to Kamiyacho Station (Hibiya Line).

On requestLunch: courses from ¥3,600 per person

6 photos

Teppanyaki

Ochiairo Steakhouse Tokyo

Tokyo · Azabudai · おちあいろうステーキハウス東京

Counter teppanyaki in Azabudai Hills Tower Plaza, the Tokyo outpost of the steakhouse at the Ochiairo ryokan (Izu, founded 1874). Kuroge wagyu and seasonal produce are grilled in front of guests, alongside updated yoshoku dishes supervised by Hokuto Hasegawa, a former private chef to the French President. Black-and-gold interior.

On requestLunch: from ¥4,800 per person

6 photos

Sushi

Sushi Azabu

Tokyo · Azabudai · 鮨麻布

An edomae sushi counter in Azabudai Hills, the parent of the AZABU restaurants in Manhattan and Miami Beach, both awarded a Michelin star. Fish bought daily at Toyosu, an omakase of about 15 items at lunch and 20 at dinner, in a room hung with calligraphy by Rintaro Hashiguchi.

On requestLunch: ¥4,800 to ¥9,800 per person

The circular bar and banquettes of The Lovers' Lounge

5 photos

Bars & lounges

The Lovers' Lounge

Tokyo · Azabudai

A bar-lounge in Azabudai Hills Tower Plaza: a café with light meals from 11:00 to 17:30, then a bar until 23:00 with Japanese whiskies from every region, beers, signature cocktails and seasonal drinks. Deep sofas and low lighting.

On request

Kinkaku-ji, Kyoto's Golden Pavilion, reflected in its pond

7 days · Tokyo · Kyoto

7-Day Japan Program for Executive Committees

This 7-day executive committee trip combines three nights in Tokyo and three nights in Kyoto: business meetings and company visits subject to availability in Tokyo, then strategy sessions and private cultural experiences in Kyoto. Designed for 8 to 25 executives, it includes private transfers, Green Car Shinkansen, interpreters and a dedicated coordinator available at all times. Arrival at Haneda or Narita, departure from Kansai International Airport.

From €8,900 per person, excluding flights

Fukuoka's waterfront and Fukuoka Tower seen from Hakata Bay

3 days · Fukuoka

Fukuoka Convention for 500

This 3-day Fukuoka convention hosts 300 to 800 participants at the Fukuoka International Congress Center on the Hakata waterfront, with an optional partner exhibition in Hall B of the neighboring Marine Messe Fukuoka. Attendees stay in 3 or 4 hotels in Hakata and Tenjin, about 10 minutes by shuttle from the congress center. Fukuoka Airport is 5 minutes by subway from Hakata Station, which makes wave-by-wave arrivals easy to handle.

From €1,900 per person, excluding flights

A fursuiter in a brown dog costume sitting on a park bench

5 days · Nagoya · Tokyo

Japan Furry and Mascot Culture Tour around JMoF

A 5-day programme for a group of fans, a creative studio or a costume and character company, built around Japan Meeting of Furries (JMoF), the largest furry convention in Japan. The 2027 edition runs from 8 to 10 January at Aichi Sky Expo, next to Chubu Centrair airport and about 30 minutes from Nagoya. Three nights in Nagoya with the Osu district, two convention days, then Tokyo for mascot and character culture at Sanrio Puroland and in Akihabara. Fursuits travel by courier or on reserved oversized-baggage seats on the Shinkansen. A version outside convention dates covers the rest of the year.

From €2,600 per person, excluding flights

3-Day Product Launch in Tokyo

Objectives

Participant profile

Day by day

Day 1 — Build, arrivals and welcome dinners

Day 2 — Launch keynote and gala evening

Day 3 — Press and demo day, departures

Budget

Frequently asked questions

Recommended hotels

The Okura Tokyo

Grand Hyatt Tokyo

ANA InterContinental Tokyo

Activities

Taiko team building

Sake tasting with a sake sommelier

Restaurants

apothéose

TOKYO NODE DINING

Balcony by 6th

Ochiairo Steakhouse Tokyo

Sushi Azabu

The Lovers' Lounge

Related

7-Day Japan Program for Executive Committees

Fukuoka Convention for 500

Japan Furry and Mascot Culture Tour around JMoF

Japan MICE, precisely orchestrated since 2005.